As of 2024, Cristiano Ronaldo (@cristiano) holds the record with over 630.2 million followers.
Top Influencers on Instagram Around the World - May, 2025
Browse Curated Lists Influencers by Niche & Location
Followers
Engagement
Content
Curation
Opted-in
Audience
The list shows the Top Influencers on Instagram Around the World - May, 2025 and is updated monthly. To view all creators' detailed analytics and find more accounts,
sign up for a free Heepsy account.
1.Cristiano Ronaldo
Followers
653M
Engagement rate
0.7%
Average likes
4.4M
Bio
SIUUUbscribe to my Youtube Channel!
2.Leo Messi
Followers
504M
Engagement rate
0.8%
Average likes
4.2M
Bio
Bienvenidos a la cuenta oficial de Instagram de Leo Messi / Welcome to the official Leo Messi Instagram account
3.Kourtney Kardashian Barker
Followers
221M
Engagement rate
0.3%
Average likes
606K
Bio
@poosh @lemme
4.Neymar Jr
Followers
229M
Engagement rate
1.1%
Average likes
2.6M
Bio
@santosfc & Brazil 🇧🇷
5.Kim Kardashian
Followers
357M
Engagement rate
0.2%
Average likes
776K
Bio
@SKIMS @SKKYPARTNERS
6.Dwayne Johnson
Followers
395M
Engagement rate
0.0%
Average likes
98.7K
Bio
tequila sipper og girl dad builder of stuff
7.Nike
Followers
301M
Engagement rate
0.0%
Average likes
63.4K
Bio
You can’t win. So Win.
8.Miley Cyrus
Followers
213M
Engagement rate
0.1%
Average likes
240K
Bio
Something Beautiful out May 30th.
9.Jennifer Lopez
Followers
250M
Engagement rate
0.1%
Average likes
317K
Bio
No bio
10.Barbie
Followers
228M
Engagement rate
0.3%
Average likes
600K
Bio
#THEPINKPRINT ON VINYL PRE-ORDER NOW FOR 11/22 #PinkFriday2 ALBUM OUT @pinkfridaynails 💅🏽#PinkFriday2FRAGRANCE @ JCPenney & Amazon - @locibynickiminaj
1
2
3
4
Most Followed Instagram Accounts with the Highest Engagements
Our curated lists of top Instagram influencers consider several essential criteria to ensure meaningful results for your campaigns. In addition to follower count, our evaluations closely examine each influencer's engagement rate, providing insight into how actively their audience interacts with their content. We also meticulously assess audience quality, verifying authenticity and alignment with your brand's target demographic. Lastly, we evaluate the influencer's overall influence, considering their credibility, reach, and ability to inspire action. This comprehensive approach ensures that the influencers featured in our lists deliver genuine value and measurable impact for your brand.
How to Find Top Instagram Influencers with Heepsy
Influencer marketing has revolutionized how brands reach new customers and promote products. Collaborating with top Instagram influencers can significantly enhance your brand's visibility and engagement. However, identifying the right influencers can be a challenging task. That's where Heepsy comes in, offering a seamless way to discover and connect with top Instagram influencers.
Our advanced platform lets you filter searches by category and country, helping you identify influencers who align perfectly with your brand. Here are some essential metrics that Heepsy provides to help you make informed decisions:
Key Metrics for Selecting Instagram Influencers
1. Filter by Category and Country: Narrow down your search to specific niches and locations to find influencers who resonate with your target audience.
2. Detailed Profiles: Access comprehensive profiles that include key metrics like engagement rate, audience quality, and follower count.
3. Customizable Searches: Tailor your search criteria to match your brand’s unique needs and marketing goals.
Profile Selection Criteria
Choosing the right influencers is crucial for successful campaigns. Heepsy helps you evaluate influencers based on the following core metrics:
- Audience Quality Score: This dynamic metric assesses the authenticity of an influencer’s audience by considering engagement rate, audience quality, engagement authenticity, and the number of active followers.
- Tracking the follower growth rate helps you understand how quickly an influencer's audience is expanding. A steady growth rate suggests increasing popularity and relevance in their niche.
- Engagement Metrics: Understand the average number of organic likes and comments per post, which highlights the influencer's genuine engagement with their audience.
Frequently asked questions
1. Cristiano Ronaldo - @cristiano - 630.2M 2. Leo Messi - @leomessi - 502.9M 3. Taylor Swift - @taylorswift - 283.7M 4. Selena Gomez - @selenagomez - 428.1M 5. Kendall Jenner - @kendalljenner - 293.8M 6. Ariana Grande - @arianagrande - 379.2M 7. Zendaya - @zendaya - 184.4M 8. LISA - @lalalalisa_m - 103.1M 9. Kylie Jenner - @kyliejenner - 399.7M 10. Justin Bieber - @justinbieber - 293.6M
Top Instagram influencers post a variety of content, including lifestyle, fashion, beauty, fitness, travel, and niche-specific content tailored to their audience’s interests.
Posting frequency varies, but top influencers typically post several times a week to maintain engagement and stay relevant with their audience.
The industry standard is approximately $100 per 10,000 followers, plus additional fees based on the type and number of posts and other factors. For more detailed information, visit our blog on influencer marketing costs
Key engagement metrics include the number of likes, comments, shares, and the overall engagement rate, which indicates how actively the audience interacts with the influencer's content.
Heepsy streamlines the collaboration process by offering detailed influencer profiles, advanced search filters, and direct communication tools to connect with influencers efficiently.
Brands can increase their visibility, reach new audiences, boost credibility, and drive sales by collaborating with top Instagram influencers who have a strong and engaged following.
Yes, Heepsy provides detailed analytics and reporting tools to help you monitor and measure the success of your influencer marketing campaigns, ensuring you achieve your marketing goals.