Top Instagram influencers in Melbourne for March 2025

We use an advanced automated system to collect Instagram influencer profiles by regularly monitoring the Instagram database. Our system identifies the profiles of Melbourne-based Instagram influencers by following key metrics:

• Public Profiles Only: We exclude private profiles even if they publish content related to Melbourne. Our system only extracts the public profiles of influencers.

• Sufficient Number of Posts: Our system picks the influencer accounts that have a consistent history of posts. It proves that the influencer is active and engaged in their content.

• Minimum Follower Count: Our system prioritizes Instagram influencers in Melbourne with a minimum of 5,000 followers.

By analyzing these key statistics, our system automatically identifies the most relevant Melbourne-based influencer profiles, extracts the data, and adds it to our database. The information is then processed, verified, and classified to ensure accuracy and relevance.

Heepsy uses an Al-powered algorithm to identify the most relevant Instagram influencers in Melbourne.

• Profile Location Information: First, we check if the influencers profile explicitly mentions city or country. If the profile contains certain specific cities from Melbourne, or any other reference to Melbourne, we automatically mark the profile as Melbourne-based.

• Bio and Content Analysis: If no explicit location is mentioned, our system scans the influencer's bio for any references to Melbourne, such as cultural symbols, language spoken within Melbourne, or location- specific hashtags that could indicate the influencer's connection to Melbourne.

• Use of Flags and Emblems: In cases when the influencer doesn't mention a specific city or region, we look for flags in the bio that indicates Melbourne or any related symbols suggesting origin from Melbourne.

• Localized Content: We analyze the influencer's content for any localized posts that show landmarks from Melbourne, events, or local cultural references. This can help us identify their location and target audience within Melbourne.

During the location identification process, we assign a score to each Instagram influencer profile that reflects its relevance to Melbourne.

Then we use these scores to rank the profiles in our listings. Influencers with higher relevance scores are considered to have stronger ties to Melbourne and are ranked higher in the results.

As a result, when you search for Instagram influencers in Melbourne in our database, the most relevant profiles appear first. This makes it easier for you to find the best match for your project.

We update our database monthly to ensure you have access to the most current and relevant influencer profiles based in Melbourne. The profiles listed here reflect the latest data as of March 2025.

Our automated system continuously monitors Instagram, tracking changes in follower count, engagement levels, and content activity from influencers in Melbourne. This ensures that our database remains accurate and relevant and helps you find the best Instagram influencers in Melbourne for your campaigns at any given time.