Top Beauty YouTube influencers in United States for April 2025

We discovered and carefully vetted Beauty YouTube influencers in United States for April 2025 as per their follower count, engagement rate, audience quality. Check out the profiles of the top 10 influencers for your marketing campaigns. Sign up for free to unlock all influencer profiles and detailed reports.
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The list shows the Top Beauty YouTube influencers in United States for April 2025 and is updated monthly. To view all creators' detailed analytics and find more accounts,

1.Alena Monson

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 United States

Followers

3.2K

Engagement rate

5.8%

Average likes

169

Bio

Founder & CEO of Whats Up Beauty and Whats Up Nails https://whatsupbeauty.com

2.Kelli Marissa

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 United States

Followers

289K

Engagement rate

0.5%

Average likes

1.3K

Bio

Hi, I'm Kelli Marissa! My channel is all about nail polish! I do nail polish reviews of brands like OPI, Essie, Holo Taco and Orly, and indie nail polish brands like ILNP and Mooncat! I also create DIY tutorials on how to get awesome nail art designs using tools you already have at home - even on short nails like mine :) I post makeup tutorials, tip videos, beauty product reviews, and my Nail Polish 101 series for beginners who want to join the world of nail care! Check out my other YouTube channels - I have a vlog channel about my life in Las Vegas, and a podcast about nerdy movies :)

3.Hannah Eve Nails It

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 United States

Followers

8K

Engagement rate

0.6%

Average likes

38.50

Bio

HUGE nail polish addict!!! Nail and beauty videos with TONS of personality!

4.Shalini Vadhera - Beauty, Travel, Entrepreneur

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 United States

Followers

2K

Engagement rate

0.4%

Average likes

8

Bio

Celebrity makeup artist/lifestyle guru Shalini shares make-up tutorials, beauty tips and natural remedies for great looking hair, flawless makeup and glowing skin. Get the secret to quick haircare tips for gorgeous, glossy hair, amazing lips, natural skincare routines that work and lifestyle solutions for beauty from within. Shalini travels the world to bring you beauty tutorials from leading make-up artists and beauty bloggers who share their secret beauty tips and surprising beauty hacks. Learn the essential makeup products for beginners, the hairstyle tips and tricks everyone should know and the healthy lifestyle ideas you should follow for a more fabulous you! As author of the beauty bible, Passport to Beauty, Shalini shares ideas and tutorials to get you glowing and help you stay looking fresh. Leave a like, subscribe, look good and live fabulously! Follow Shalini on: Website - http://shalinisworld.com/ Facebook - https://www.facebook.com/ShalinisWorld/ Instagram -ShaliniVadhera

5.Mireya Serna

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 United States

Followers

3.2K

Engagement rate

2.6%

Average likes

58.50

Bio

Hi I'm Mireya! I'm a nail polish addict. I post beauty, lifestyle and tutorial videos. Essence Stylist | IpsyOS Business inquiries only:

6.Hey Great Nails

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 United States

Followers

188K

Engagement rate

0.1%

Average likes

94

Bio

hey! I’m Aiste Haas • new video every day • DIY nail art . jewelry . beauty . and style related content.

7.The Polished Mage

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 United States

Followers

6.7K

Engagement rate

3.4%

Average likes

204.50

Bio

Nail polish swatches and nail art!

8.Diamond Debbie

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 United States

Followers

2.6K

Engagement rate

0.6%

Average likes

9

Bio

Nail Technician and Anti Aging products & devices as well as preventive anti aging tips. Also I do nail tutorials & product reviews and beauty product & devices reviews as well as makeup products & reviews.

9.Precious Byrd

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 United States

Followers

1.1K

Engagement rate

0.7%

Average likes

7.50

Bio

Makeup | Nails | Hair Shop HER Cosmetics, LLC https://www.shophercosmetics.com https://www.instagram.com/shophercosmetics https://www.facebook.com/hercosmeticsllc/ Beauty Instagram & Facebook https://www.instagram.com/beautybypreshh/ https://www.facebook.com/preshhyxp

10.Beauty Meow

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 United States

Followers

21K

Engagement rate

0.5%

Average likes

103

Bio

Hi, I'm Kristin! I'm a fragrance hoarder/collector!! I decided to share my love of Fragrance, Skincare and Beauty on Youtube!!!

How We Collect Data of Beauty YouTube influencers in United States

We use an advanced automated system to collect YouTube influencer profiles by regularly monitoring the YouTube database. Our system identifies the profiles of United States-based YouTube influencers within the beauty niche by focusing on the following key metrics:

  • Relevance to beauty: Our system analyzes each influencer's username, bio, and posts to confirm that their content is related to the beauty niche.

  • Location Verification: Our system checks for the inclusion of city or country names in profiles, and where necessary, we analyze flags, localized posts and profile bio data to confirm the influencer's location in United States.

  • Public Profiles Only: We exclude private profiles, even if they are United States-based and publish beauty-related content. Our system only extracts the public profiles of influencers.

  • Sufficient Number of Posts: Our system picks the influencer accounts that have a consistent history of posts. It proves that the influencer is active and engaged in their content.

  • Minimum Follower Count: Our system prioritizes United States-based beauty influencers with a minimum of 5,000 followers.

By analyzing these key statistics, our system automatically identifies the most relevant beauty influencers located in United States, extracts the data, and adds it to our database. The information is then processed, verified, and classified to ensure accuracy and relevance.

How Our Algorithm Identifies Beauty YouTube Influencers in United States

Heepsy uses an Al-powered algorithm to identify the most relevant beauty YouTube influencers in United States.

Identifying Influencer Location in United States:

  • Profile Location Information: First, we check if the influencers profile explicitly mentions city or country. If the profile contains certain specific cities from United States, or any other reference to United States, we automatically mark the profile as United States-based.

  • Bio and Content Analysis: If no explicit location is mentioned, our system scans the influencer's bio for any references to United States, such as cultural symbols, language spoken within United States, or location- specific hashtags that could indicate the influencer's connection to United States.

  • Use of Flags and Emblems: In cases when the influencer doesn't mention a specific city or region, we look for flags in the bio that indicates United States or any related symbols suggesting origin from United States.

  • Localized Content: We analyze the influencer's content for any localized posts that show landmarks from United States, events, or local cultural references. This can help us identify their location and target audience within United States.

Identifying beauty relevance:

  • Identifying Key Terms: We begin by searching for specific beauty-related terms, such as 'beauty' or any other industry terms in an influencers profile (including their name, bio, and posts).

  • Expanding with Synonyms and Variations: Our algorithm recognizes related terms within the industry and other beauty specializations. We also account for variations, ensuring a comprehensive view of the influencer's expertise.

  • Multilingual Detection: To ensure a global reach, we use an Al-based multilingual sentence transformer to detect influencers in different languages, so we don't miss out on valuable beauty voices around the world.

  • Assigning Relevance Scores: Each influencer profile is assigned a score based on their relevance to the beauty category. The higher the score, the more aligned their profile with your campaign needs.

  • Prioritizing Top Influencers: In our recommendations we prioritize the influencers with the highest relevance scores. This helps us to ensure that the profiles suggested are the best fit for your marketing strategy.

How We Rank Beauty YouTube Influencers in United States

During the location identification process, we assign a score to each YouTube influencer profile that reflects its relevance to beauty and United States.

Then we use these scores to rank the profiles in our listings. Influencers with higher relevance scores in both categories - beauty and their connection to United States - are ranked higher in the results.

As a result, when you search for beauty YouTube influencers in United States in our database, the most relevant profiles appear first. This makes it easier for you to find the best match for your project.

How Often Our Listing of Beauty YouTube Influencers in United States is Updated

We update our database monthly to ensure you have access to the most current and relevant beauty YouTube influencers in United States. The profiles listed reflect the latest data as of April 2025.

Our automated system continuously monitors YouTube, tracking changes in follower count, engagement levels, and content activity from beauty influencers in United States. This ensures that our database remains accurate and relevant and helps you find the best beauty YouTube influencers in United States for your campaigns at any given time.