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Welcome to the official page for Adam Lyon's Dating Science! Be the first to get all the latest updates and news on the upcoming Dating Science Series! Sex is used to sell us products almost constantly. From Big Billboards to TV. The question is, What really causes attraction? Do we need to have a perfect body, Do we need to Buy expensive clothes and Cologne? Or would we have a better chance relying on our own natural sweat and bright vivid colouring? Welcome to the only show that attempts to find out. Dating Science finds Afc Adam and his team of dating scientists going LIVE in field to test some of the most outrageous experiments in each show, often to find out whether common conceptions are true (such as which colour women find most attractive on men)