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OUR GOAL Blend globalized rock music with the UNESCO-registered cultural legacies of Mongolian throat singing, long song, and horsehead fiddle music in creating Mongolian rock metal songs while uniting fans in shouts of “hoo-rah”. OUR NAME Through impressive displays of power, using a tidal wave of “uuhai”, or “hoo-rah” in English, chants shouted in unison raised up to the blue sky, sun, moon, stars, earth, mountains, and waters, heroic men of ancient times have a long history of uniting their voices to increase their intensity as they forged into battle with little regard for their own lives. Shouting “uuhai” in unison has roots as a spiritual mantra as a sign of goodwill leading to good fortune and was used as a way of releasing energy, emboldening one’s spirits and stimulating the elements of one’s body.