It’s a young, sexy, modern and forward-looking industry, which combines tradition with cutting-edge technologies and the know-how with the greatest design. The Portuguese footwear industry is in constant progress. The sector is currently investing on one of the most offensive external promotion ever. It’s also predicted commercial activities in 16 different markets, on a real journey around the world in 365 days. Simultaneously, an image campaign is being promoted with the slogan “The sexiest industry in Europe”, which intends to reposition the Portuguese offer at an international level.