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Traum has started as an initiative from Riley and Jacquleine Reinhold to release music left field of the commen grounds of club culture. Ignition to start a label came from their visit to Buenos Aires. The label was one of the first ones internationally to pick up music form south america in its early period. Through the years its own style has been defined although the label is as open minded now as ever, signing new artists from around the globe. The philosophy remains the same to discover good music from places all over the world and work intensely with artsist that share the same thoughts. Traum interacts with the label Trapez, Trapez LTD, MBF LTD and Telrae.