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Over the past 10 years at e.l.f. Cosmetics I have been an integral part of the team, helping drive the business from a small startup to a successful multi-million dollar international powerhouse. As the Global Artistic Director at e.l.f. I focus on product innovation, creating affordable products that meet our consumer’s needs. I travel the globe to discover, define, and forecast cultural and market trends. As a professional makeup artist, I bring a unique perspective to e.l.f., ensuring that all formulations and colors meet the discerning needs of every consumer. My keen, professional eye ensures that all products use the most cutting edge ingredients available while delivering on performance, design and accessibility. Since joining e.l.f. in 2005, I have helped create over 1,000 products in the color cosmetics, tools, nails, and skin categories that has built the brand’s successful cosmetic portfolio, in-store and online.