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Everything at Blue Buffalo starts with a simple idea: “Love them like family. Feed them like family." We think of our dogs and cats as family members, so we believe pet food should be natural and healthy. That's why our goal is to create the healthiest dog and cat foods possible. The Blue Buffalo Foundation is also a leading sponsor of pet cancer awareness and of critical studies of pet cancer, health, treatment and nutrition at top veterinary medical schools across the United States. Follow along to learn more about BLUE!