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Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada that is owned and operated by Endeavor Group Holdings along with Silver Lake Partners, Kohlberg Kravis Roberts and MSD Capital through Zuffa, LLC. It is the world's largest MMA promotion company with the highest level of fighters in the sport. The UFC hosts competitions around the world in which there are twelve weight categories (eight men and four women) and follows the rules of the Uniform Rules for Mixed Martial Arts. As of 2020, the UFC has hosted over 500 events. Dana White has been the president of the UFC since 2001. Under White's leadership, the UFC has grown into a globally popular multi-billion dollar venture.