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Gisborne (Māori: Tūranga-nui-a-Kiwa "Great standing place of Kiwa") is a city in northeastern New Zealand and the largest settlement in the Gisborne District (or Gisborne Region). It has a population of 38,200 (June 2023). Gisborne District Council has its headquarters in the central city. The settlement was originally known as Turanga and renamed Gisborne in 1870 in honour of New Zealand Colonial Secretary William Gisborne. Gisborne is on the east coast of New Zealand's North Island, in the southern part of the Gisborne District and on the north side of Poverty Bay. The Poverty Bay flats encompass Gisborne city as well as surrounding areas Mākaraka, Matawhero and Ormond, where vineyards and farms predominate. Gisborne is flat towards the shoreline, but hilly and forested inland. Cowps Productions - Ben Cowper