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Jojo Lara is a model of Nigerian, Irish, and British descent. Her modelling career kick-started in 2012 when she starred in a styling series, which gained a lot of attraction and millions of views on YouTube. As a fashion enthusiast who has modelled for prominent brands such as Vidal Sassoon, Nicole Veronique, and Elai London, Jojo Lara has always sought for ways to improve her modelling career. She has been invited to walk on a variety of runways including London fashion week, African fashion week L.A, MMR (music meets runway) in Lagos, and Black Hair Awards London. Jojo Lara was a finalist at the 2014 Miss Universe Great Britain, 2014 Miss England semi-finalist, and winner of Miss West Africa 2014, a BEFTA Nominated Pageant.